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But Will It Play In Grand Rapids? The Role of Gatekeepers in Music Selection in 1960s Top 40 Radio

Date

  Wed 22 Mar 2017

Tags

  radio, markets, mk, michigan, grand rapids, fluoride, pineal gland, lowered iq, stupefication, dental caries, tooth decay, military, pollution, toxi

URL

  https://etd.lib.msu.edu/islandora/object/etd%3A4517

Abstract

Interestingly, Grand Rapids was the first city to have its public water supply fluoridated. Fluoride is highly toxic. Water fluoridation has been linked to "mind control" and suppression techniques; fluoride compounds are primary ingredients in anti-depressants and rat poison. Google https://www.google.com/search?q=china+stu  dy%2C+linking+fluoride%2C+iodine+salt%2C+  calcification+of+pineal+gland and see the (mostly) Chinese studies linking fluoride with lower I.Q. and other harms https://skepticalvegan.com/2012/06/05/flu  oride-the-brain-the-china-studies/

So, it would seem that an examination of what music would "play well" (i.e., be widely accepted by) such suppressed and "mind-controlled" residents is like evaluating what music the "lowest common denominator" would prefer.

Content

ByLeonard A. O'Kelly

The decision to play (or not to play) certain songs on the radio can have financial ramifications for performers and for radio stations alike in the form of ratings and revenue. This study considers the theory of gatekeeping at the individual level, paired with industry factors such as advertising, music industry promotion, and payola to explain how radio stations determined which songs to play. An analysis of playlists from large-market Top 40 radio stations and small-market stations within the larger stations' coverage areas from the 1960s will determine the direction of spread of song titles and the time frame for the spread of music, shedding light on how radio program directors (gatekeepers) may have been influenced in their decisions. By comparing this data with national charts, it may also be possible to determine whether or not local stations had any influence over the national trend. The role of industry trade publications such as Billboard and The Gavin Report are considered, and the rise of the broadcast consultant as a gatekeeper is explored. This study will also analyze the discrepancy in song selection with respect to race and gender as compared to national measures of popularity. Interviews with disc jockeys, program directors, and music directors seek to determine exactly what role the individual air personalities had in determining the songs that were played and, as such, what role these specific gatekeepers had in shaping the popular culture of a decade.

Description based on online resource. Title from PDF title page (Michigan State University Fedora Repository, viewed )., Ph.D. Michigan State University. Information and Media - Doctor of Philosophy 2016, Includes bibliographical references.

 
 
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